Affectionately known as The Coach House, The McLuhan Program in Culture and Technology is situated behind the Centre for Medieval Studies, next door to the Centre for Multiculturalism and the Toronto School of Theology at The University of St. Michael’s College in the University of Toronto. Consult thehistory section to know more about the program since its opening in 1963. In 2009, the iSchool, also known as the Faculty of Information at the University of Toronto, launched the Coach House Institute (CHI) as a clearly defined research unit under which the McLuhan Program in Culture and Technology now operates.